I feel that the chemicals shown in "Just Do It" is the most evil way to control someone. When an oppressive body uses violence or threat to control the people still at least have something to call their own. They have their thoughts and their actions. They may choose to not fight back to protect their families or they may choose to try and free their family. But either way it is their choice. The same goes for their thoughts. But with these chemical substances this is taken away from the people. They no longer choose how they act or what they think. In my opinion without this their is not really a reason to live. Under the control of these chemicals you would not be living your life but the life of someone else, the life that another person whats you to live for their benefit. There also seems like there is no escape when oppression takes this form. If someone can control your thoughts and consequently your actions, then no resistance will ever be made. This is a very important aspect in a dystopian society. The end of this controlling power cannot be seen. It seems like it will continue on forever.
This story also seems to be making a commentary on the chemical and advertising companies of today. While advertising does influence peoples thoughts and actions some it is obviously not to the same extent as the story. But this is what makes "Just Do It" so powerful. It does not seem impossible for this to happen. Companies seem like they will be anything to make a buck, even if it is morally wrong. The same thing goes for the chemical companies. They have does some very bad things just to make money. Things that have an impact on every person on this planet.
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