Just Do It is in many ways a hyperbole of our everyday lives. We are constantly barraged by advertisements that appeal to our senses. In the story these advertisements are taken a bit further, they cause a strong craving for the item. I thought this new advertising scheme was scary. Forcing someone to lose all self control and give in to a strong craving is a scary idea. It’s one thing to physically force someone to do something, its another to make them do something through a sort of mind control. There are many far reaching implications of this outside of advertisements. This was what the ending was trying to allude to. I think that those consequences are not the focus of the story.
The story’s focus is on the power of advertisements and corporations. It is meant to be a warning. The large conglomerate corporations, for example “AOL-Time-Warner-Starbucks Lattepalooza Crave”, are a way to caution us of what happens if businesses are allowed to do as they please. These conglomerates are an exaggeration of what is occurring today; Many sectors of business have become dominated by large conglomerate corporations that have a near monopoly in that sector. The supreme court trial was mentioned to show how the government could, in this future, be bullied by corporations to allow something that clearly isn’t ethical. The chemically induced carvings are also an exaggeration of the current times. In the sense that recently advertisements have become more pervasive. In the beginning of the story it seemed like she was physically in the internet in some sense. The woman with the clipboard was like a pop up window; she came out of nowhere and couldn’t be avoided. To brush her off she had to say that she already signed the bill, the equivalent of pressing yes or ok. The snipers were like websites with advertisements; they try to “shoot advertisements” at you.
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